commbasics

The Curation Company, through it's news site the Tech Design Forum will provide the guides, news and articles (maybe video, too) and put them all together... and only for the IC design community. B2B media, after a decade of trying to hold back the tide of change, is finally moving with the times, redefining what journalism will look like for the next 50 years.  Both the good news and bad news is we still don't know what works...although we are getting closer.  UBM , Hearst and Advantage Media have all rolled out new formats and features on their various sites this year; personnel have been added, dropped and reassigned.   For UBM alone, it seems their online strategy is paying off  About a year ago, CEO Paul Miller told me that their online revenue had finally reached parity with print, partly because print revenue continued to decline and partly because online revenue was still rising.  The annual report in February showed that while print was down 22...

Chris Edward did a post yesterday from over the "pond" on the blurring of the lines between PR and journalism, as personified by PR giant Edelman.  Some journalists are concerned about the lack of a filter in a medium controlled by corporate flacks, but Edwards correctly states that most of that concern is unwarranted. "The trend in recent years, despite all the talk about engagement and two-way communication, has been to sell, sell, sell. Don't go off-message, no matter how dull that message might be. Because no-one is going to get fired for sticking to the pre-approved script. At least not until companies start to see their profiles become less and less prominent. Then they might have a go at proper communication." Proper communication is not just controlling the medium.  It's all about conversation.  And if you try to control the conversation, it becomes a monologue, not communication. The key here, as I have said before , is ethics and a dedication to t...

The internet is a fun place to get lost in.  More often than not, I find something really interesting that has nothing to do with what I originally started search for.  e.g.... I'm reading  Chris Edwards post on the feud between Shel Israel (who I know) and Loren Feldman (who I don't know.  I start searching around for Loren and Shel through Google and other search engines and really don't find anything about the feud, but then I run across this piece by Israel a little over a year ago  on why static websites are still valuable.  I think I passed an entire tuna sandwich through my nose on point 5. 1.  Environmental purposes . The web site replaces the tripfold, full-bleed corporate broachure that no one ever read.  Entire forests have been saved by the move to websites.  Now no one can read what companies have written in a much more eco friendly way, 2.  Historic Value .  Now you can take a trip down memory lane and see the state of last decade's internet technology fr...