Finding the small data in Big Data is what makes you grow
The technology world is hell-bent on serving the needs of big data in the cloud because, after all, the cloud is the place to be, right? And one of the big benefits of the cloud is how it simplifies the marketing process. However, the technology industry (mostly semiconductor and its related industries) that support those customers generally hate marketing, don’t want to invest in it and say they already know who their customers are. They really don't need the cloud, they think. Those industries are still using mass market techniques and a shotgun approach to marketing, blasting the marketplace with generic, repetitive messages; targeted at the people who have no authority to make purchases and very little influence on those who do. For example, several years ago I worked with a rapidly growing semiconductor company who happen to have gotten into the iPod when it first came out. Gave them instant credibility and massively growing sales. They...