What are the chances your launch will succeed? I'll tell you.
I have been a professional communicator for almost 40 years now and have seen a lot of stuff come and go. One thing I have learned is that there is no sure thing in a communications program, but you can increase your chances of succeeding in an uncertain world. What is success? The bottom line is always, increasing the bottom line. Your communications program should either get you more sales or additional funding. Failing that, it should get you more exposure in the available press, beyond just a repeat of your press release off a wire service. If you get neither of those, then your effort was a failure. When I go into a company, I can pretty much determine if they can get where they want to go with what they have put into place and what they need to improve their chances. After more than 20 years in the PR and journalism business I have made some mental calculations that I employ to reach my conclusion. Over for the past few weeks, as I have been gett...