Pop.to might be just what I was looking for
I joined a beta program recently for a product called Pop.to from Crowd Factory . I found it, in all places, on a Facebook -- and and I NEVER click on Facebook ads, but this piqued my interest. Measurement and Engagement are two of the big must-do's of social media. The problems are, one, engagement and measurement are generally two separate efforts and, two, everyone has a different goal in measurement. To do the job right, you have to figure out what you want to measure first and hope it is the right thing to measure. Once you begin the engagement though, what your audience is interested in may completely change what you want to measure -- and hamper engagement in the process. I've always thought that there could be a way to engage and listen to your audience, so you could adjust accordingly, but have it tied directly into the measurement, all in one effort. When I checked out Pop.to, I said, "Eureka!" Here's what I under...