Communication takes another hit in EDA
Disturbing, though not surprising news out of the EDA industry this week. I've stated a few weeks ago that Cadence has been going through another round of culling in the marketing departments and last week I learned that Synopsys , too, has been quietly downsizing marketing (why market when you're number one and your competitors aren't even trying). Haven't heard a peep out of Mentor, but with Carl Icahn barking at their heels they have other problems... and Magma cuts it's marketing budget every year so that's nothing new. None of that is disturbing, though. At a recent company meeting in Cadence fairly recently, the executive team did a panel presentation on where the company was heading. My sources (confirmed twice) reported that after the presentation, one brave soul rose to ask someone to clarify the vision for the company (because it just wasn't clear in the presentation). Charlie Huang, chief strategy officer took ...