A fatal flaw in your content marketing: You're boring
There's a change coming to your news feed on Facebook . Boring content will be relegated to social media purgatory . Users should be happy about this, but companies using the social network to promote their company may be seeing failure in their content marketing . It's been a poorly kept secret that Facebook games its Edgerank algorithm to favor companies that pay to promote content, but some companies have been able to get around paying for play by swamping their feeds with a constant flow of content, that is not only self serving but boring. Now Facebook is saying if everyone is ignoring your spam, then they aren't going to let it rise in users newsfeed to any level of visibility. That's not just true of companies, though. The biggest criticism of Facebook is that people posting pictures of what they are eating or thinking is useless. I've been seeing complaints lately of people saying they aren't seeing posts by friends and family...