The Right to be left alone: Flipping the social media paradigm
Social media is not a fad . It’s here to stay. But the current incarnation is reaching a saturation point. Almost everyone who is interested in being connected to a social platform has done so to whatever degree they want. What is creating a barrier to adoption is the issue of privacy . Let’s face it. People are overwhelmed by the amount of data coming at them now. They are finding subjective and subconscious ways of filtering it out either by ignoring the information or by actively removing themselves from the conversation (e.g. closing a Facebook account) . This activity, while nascent at present, is the golden-goose kiler for social media. If people actually start walking away in droves, that’s going to be a problem for a lot of companies. Now I’ve made it clear that I believe privacy is not really an issue . It’s something anyone can control if they wish, but the fact is, most people want t...