Why engineers don't like Twitter? Sound familiar to me.
EE Times Group social media guru Karen Field writes today about why engineers don't like Twitter. The basic feeling is that they "don't care what someone had for breakfast," and think it's "a waste of time." While that might be valuable information to marketers (and I'm not saying it is) those are the same objections that people who do do not participate in social media have to all of social media. There was a time where social media was nothing more than a diversion in a participant's day, but that has come to a close. More than 85 percent of the developed world is actively involved in social media as a communications tool and anyone, engineers included, think it to be a passing fad are in an increasingly isolated minority. But let's talk about Twitter specifically. If all you see on Twitter are posts from people who talk about their breakfast choices, then you've connected to the wrong people. If...