Lethal Generosity comes out next week and you should read it.
...,if you see competitors using social platforms and technology making money while you are not; If you want to sell your business to someone for a good price in the next 10 years. READ THIS BOOK! I was given the honor of reviewing Lethal Generosity , the latest book on communication and technology from Shel Israel, before it is released next week. I spent the time to read it through twice (and it is quite readable so that took little effort). I’ve come to the opinion that it might be the most important book a business person or professional communicator could read this year. But before I explain why, let’s weed the field a bit. If you have no plans to sell your products of services to people under 30, ever, don’t read this book. If you plan to retire or shut your business down in 10 years, don’t read this book. But if you are struggling to understand how to grow your business; if you see competitors using social platforms and technology making money while you are not; If you wa...