Trustworthy content is in the best interests of corporations... and good for professional journalists
Media houses assume they are still trusted and that their move to “communities” filled with sponsor-developed content has not hurt that position. That assumption is misplaced. It’s time to wrap up this series on truth and trust in content. Over the past few posts I’ve talked about how truth appears differently to people, based on their personal perspective, and to report truth you need to view it from multiple angles. I’ve also showed how modern media lacks the resources to gather that information adequately and how corporations, once dedicated to limiting that access through their marketing, now find it in their best interest to increase the flow of trusted information. Let me set the table. Content marketing is not SEO . Tara Meehan’s post in iMedia Connection demonstrated how companies measure social on SEO metrics of clicks and unique visitors in the form of likes and followers, neither of which has the value they did 5 years ago. This decreased value ...