As I said in the introduction, I attended the annual meeting of a major religious denomination last week to give a presentation on social media and one of the attendees came up and said he finally understood what the social in social media meant. The day after that, I met with a colleague who told me I need to write a book on how I define social media because it "seems much clearer" when I talk about it. Maybe not a book... but definitely fodder for this blog. In the terms of this denomination, these ministers gather every year to hear about the state of the denomination. They meet for three days, renew old acquaintances, meet new ones and learn some stuff. Most of the people they meet they won't hear from again for another year. In the terms of most industries, company representatives attend a set number of annual events where, over the course of one or more days, they gather to hear the state of the industry, renew old acquaintances, etc. Same basi...