commbasics

Much marketing strategy in almost every industry is sheer guesswork and, in the past, that was the best you could do. Hummingbird changes that. The web is now more collaborative then competitive and your content strategy must have an element of collaboration in it. The major update in the Google search algorithm , Hummingbird, is not only going to affect the SEO/SEM profession and the online media industry, as I wrote about last week.  It's going to have a major effect on branded content development within corporations. As things were under the old search technology, the branded content movement put current and former advertisers in direct competition with the media supporting their industry for audience engagement.  A reader could put in a few keywords and would find links to both media and corporation content and the reader would have to guess at which was the most appropriate.  That won't work anymore. As I have been saying for several months, keywords m...

Have you noticed that your web traffic seems to have fallen in the past month?  If not, you're lucky.  If so, don't blame Google's major overhaul of it's search algorithm , "Hummingbird." Blame your content instead.  And if you're and SEO expert, this might help .  As I've said about previous upgrades, Panda and Penguin, Hummingbird is less concerned with keywords as it is with context.  But the first two are focused on the engagement searchers have with content.  Hummingbird is all about context. (I find this remarkably coincidental that The Age of Context , by Robert Scoble and Shel Israel came out this month in time for this announcement from Google.  Well Played guys.)  So what does "all this context stuff" have to do with you?  Here's a brief explanation from Danny Sullivan at SearchEngineLand.com. "Hummingbird should better focus on the meaning behind the words. It may bett...