commbasics

There is a common belief among the tech industries that the most important person to talk to is the engineer.   Magazines like EDN , EE Times , Electronic Design and Electronic Products are traditionally dedicated to the electronics engineer and providing "solutions" to the engineer's problems.   They are right, of course, that the engineer has to be convinced before a product can be sold, but the problem is that in today's economy, the engineer isn’t the final decision maker.   That decision rests with the CFO.   And they aren't buying anything right now because no one is telling them what they want to hear. The CFO asks only one important question and, invariably, the head of engineering answers that question wrong.   And the reason they answer the question wrong is because the vendor's marketing efforts are geared only to answer the questions the engineers ask, so the engineers are not prepared to answer the CFO correctly. Wha...

John Ford at the DFTDigest blog asked a question about the EE Times Edge , like, what is it?   He figured it out, but for the rest of you who might have missed a big change in the electronics media, the EE Times newspaper we have enjoyed for many years has gone away.  It has been replaced by the Edge, a magazine format analysis publication.  You won't find product announcements and news anywhere but online at EETimes.com and their associated DesignLine sites.  In fact, pretty much the only news you will find are your rewritten news releases. It costs less because there is less paper so TechInsights will make more profit off the publication.  The editors are not going to be taking meetings with you to discuss your product announcements and little victories because they are going to be looking at the big picture now.  You're going to have to demonstrate how you fit if you want to talk to them.  Personally, I think the 'zine is dynamite.  Especially check out Loring Wirbel...