Getting back to basics
Covering the Design Automation Conference without limitation. The Design Automation Conference kicks off tonight with the EDAC reception. I'm going to the conference this year for the first time as a registered member of the press. How this happened has been well documented and discussed over the past few weeks and will continue to be, but I've said enough about that. What I haven't talked about is the why. When I began my career as a professional communicator, it was in the form of a print journalists for weekly and daily newspapers. The biggest difference I've seen between then and now, is the reliance on news releases as the beginning of news stories. 30 years ago, news releases were only for filler. When you were laying out the paper, and you had three inches of space, you through in a rewritten news release. You NEVER EVER printed a news release verbatim in any form. EVER! What made up the core of coverage was ...