commbasics

One of the companies that presented at VComm last week was ICEPhone, who bill themselves with the unimaginative descriptor of "the Swiss Army Knife" of mobile phones.  It is really a neat gadget--a cross between a microlaptop, mobile phone, and portable game console.  I want this phone even though it runs Microsoft CE (and anyone who knows me knows that is a BIG admission). Among the benefits of being in VComm was getting a New Tech Press video interview and ICEPhone was the big winner in views on the New Tech Press site--more than 200 in the first couple of days after posting. "Only 200?!?" I hear you exclaim.  Ah, but who was among that 200?  The answer demonstrates the power of the internet, sponsored content, and highly targeted audiences. The guy running PR for ICEPhone in the UK is a young college student who has been playing around with viral internet applications.  He took that NTP video and sent it to a few key media people. ...

It's been a while since I did a podcast ... at least on this site.  Been doing a ton of video for New Tech Press the past couple of months.  But this is one I've been waiting to get done for some time. Paul Miller at TechInsights sat down with me just before the Christmas break and talked frankly about the state of B2B media, where it's going, how it's going to affect his own company and EE Times specifically, and endorsing the use of content from sponsored-media sites like New Tech Press in its website and maybe even pages.  For those wondering when media was going to come back to the way it used to be, get ready for disappointment.   But according to Paul, the future is getting clearer and brighter.