They are creating 20th century content, stuffing it into web 2.0 sites and putting links to social platforms so lots of people can see how god-awful their stuff is. When I was a young journalist, I worked for the managing editor from Hell. I'd write a story, turn it in, he'd cuss under his breath, crumple it up and say, "Do it again." He'd never tell me what was wrong with it, because he said he really didn't know, so he gave me no good direction. I went through that for 18 months and was on the verge of being fired every month. Talk about a gaunlet. But after those 18 months I started to see what he saw and my copy started getting better. Much better. And I could explain what made a story good or bad, which came in handy for new reporters who started to go through the gauntlet. Because I could help them, they became better faster, which made the paper better overall. I went from becoming a crappy...
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