I just had to share this one
SEO: it should be about who, not how many
What's missing from most company websites, or at least what is craftfully hidden, is that very reason for being. Companies hire SEO consultants who have absolutely no understanding of the market for the companies' products and just jam the web traffic with random hits from spiders, which makes everyone feel good until you look at the sales figures for the year. This week I've been getting bombarded with SEO consultants wanting to link their sites to New Tech Press . I've dutifully gone to their sites to see what they are all about and have been thoroughly disappointed in what I see. They are filled with poorly written, unconnected, bland content that provides absolutely no value to their audiences. They are designed only to drive search traffic. What makes it all the worse is some of these sites are for well-known corporations. And, no, I won't tell you who. I understand the value of good SEO. It's important to give people making rando...
"In talking about science, whether to the public or to students, we scientists often assume that they share with us a common idea of science. In my experience that is often not the case. To oversimplify, scientists think of science both as a process for discovering properties of nature and as the resulting body of knowledge, whereas most people seem to think of science, or perhaps scientists, as an authority that provides some information -- just one more story among the many that they use to help make sense of their world." -- Helen Quinn, theoretical particle physicist, SLAC
ReplyDelete(In other words, most humans are post-modernist. They can't grasp logical deduction or induction from assembly of facts, and only understand the mythological adoption of stories and narratives from voices of authority. Who could have guessed the attendee at a tea party could be a po-mo in disguise?)